Spectrum Organics Consumer Insights

Who buys Spectrum Organics? Spectrum Organics consumers are generally very high income, Hispanic, and young adult age. Spectrum Organics consumers are more likely to purchase Spectrum Organics during larger pantry stocking trips. Brands such as Almond Breeze, Archer Farms, and Silk also tend to be purchased in the same trip. Sample consumer insights data below.

Spectrum Organics Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
11.1%
Total Basket $ (median)
$62.87

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spectrum Organics Consumer Demographics

demographic
index
Female
102
Male
79
<24
119
25-34
121
35-44
91
45-54
90
55-64
92
65+
92
African American
114
Asian
92
Caucasian
98
Hispanic
117
demographic
index
Has Kids
92
No Kids
117
- $20k
104
$20k-40k
92
$40k-60k
103
$60k-80k
98
$80k-100k
104
$100k-125k
97
$125k +
106
No College
76
College
106
Adv. Degree
101

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Spectrum Organics Basket Affinity & Size

brand
basket affinity
Almond Breeze 9.8x
Archer Farms 9.6x
Silk 8.5x
Oroweat 6.1x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
380

Where is Spectrum Organics Purchased?

channels
index
Dollar
0
Drug
46
Food
110
Gas & Convenience
1
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Almond Breeze 1.5x
Huggies 1.4x
Jennie-O 1.4x

How Did They Pay?

method
index
Cash
87
Credit
104
Debit
102
Food Stamps
106

When is Spectrum Organics Purchased?

day of week
Sun
16.1%
Mon
14.1%
Tue
12.6%
Wed
13.7%
Thu
12.3%
Fri
14.1%
Sat
17.0%
time of day
Morning
13.0%
Noon
16.7%
Afternoon
35.4%
Evening
28.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Spectrum Organics consumers purchase?

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Why do Spectrum Organics consumers try new brands?

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Where do Spectrum Organics consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spectrum Organics Target Market

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Who actually buys Spectrum Organics? Do these consumers match the intended target market of Spectrum Organics?

Thought bubble

What motivates the target market to purchase Spectrum Organics?

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What other target market should Spectrum Organics look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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