Spin Master Consumer Insights

Who buys Spin Master? Spin Master consumers are generally very high income, Caucasian, and lower middle age. Spin Master consumers are more likely to purchase Spin Master during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Spin Master Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.97
% of Basket $ (median)
17.6%
Total Basket $ (median)
$85.15

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Spin Master Consumer Demographics

demographic
index
Female
100
Male
95
<24
55
25-34
95
35-44
130
45-54
75
55-64
58
65+
70
African American
55
Asian
66
Caucasian
107
Hispanic
94
demographic
index
Has Kids
125
No Kids
43
- $20k
57
$20k-40k
92
$40k-60k
93
$60k-80k
99
$80k-100k
99
$100k-125k
119
$125k +
134
No College
103
College
101
Adv. Degree
90

Understand Spin Master Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Spin Master Basket Affinity & Size

brand
basket affinity
Crayola 18.9x
Hershey's Kisses 6.3x
Reese's 6.3x
Nutella 5.5x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
249

Where is Spin Master Purchased?

channels
index
Dollar
2
Drug
5
Food
0
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.6x
YoCrunch 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
89
Credit
101
Debit
114
Food Stamps
23

When is Spin Master Purchased?

day of week
Sun
13.1%
Mon
13.0%
Tue
12.1%
Wed
11.9%
Thu
12.7%
Fri
19.2%
Sat
18.0%
time of day
Morning
15.6%
Noon
19.8%
Afternoon
32.5%
Evening
24.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Spin Master consumers purchase?

check mark

Why do Spin Master consumers try new brands?

check mark

Where do Spin Master consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Spin Master Target Market

Arrow and target

Who actually buys Spin Master? Do these consumers match the intended target market of Spin Master?

Thought bubble

What motivates the target market to purchase Spin Master?

magnifying glass

What other target market should Spin Master look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us