Splenda Consumer Insights

Who buys Splenda? Splenda consumers are generally very high income, Hispanic, and senior age. Splenda consumers are more likely to purchase Splenda during larger pantry stocking trips. Brands such as Maxwell House, Domino, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Splenda Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
7.8%
Total Basket $ (median)
$76.18

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Splenda Consumer Demographics

demographic
index
Female
99
Male
109
<24
63
25-34
65
35-44
93
45-54
118
55-64
170
65+
250
African American
95
Asian
83
Caucasian
99
Hispanic
126
demographic
index
Has Kids
85
No Kids
134
- $20k
84
$20k-40k
87
$40k-60k
97
$60k-80k
100
$80k-100k
100
$100k-125k
116
$125k +
117
No College
101
College
98
Adv. Degree
110

Understand Splenda Consumer Behavior

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Splenda Basket Affinity & Size

brand
basket affinity
Maxwell House 5.8x
Domino 5.2x
Dixie 4.9x
Lipton Tea 4.6x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
403

Where is Splenda Purchased?

channels
index
Club
384
Dollar
57
Drug
48
Food
68
Gas & Convenience
3
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 1.6x
Diet Dr Pepper 1.5x
Maxwell House 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
107
Food Stamps
95

When is Splenda Purchased?

day of week
Sun
15.8%
Mon
12.7%
Tue
13.3%
Wed
12.1%
Thu
12.7%
Fri
14.9%
Sat
18.5%
time of day
Morning
15.4%
Noon
20.7%
Afternoon
38.2%
Evening
21.9%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Splenda consumers purchase?

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Why do Splenda consumers try new brands?

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Where do Splenda consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Splenda Target Market

Arrow and target

Who actually buys Splenda? Do these consumers match the intended target market of Splenda?

Thought bubble

What motivates the target market to purchase Splenda?

magnifying glass

What other target market should Splenda look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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