Starburst Fave Reds Consumer Insights

Who buys Starburst Fave Reds? Starburst Fave Reds consumers are generally lower income, African American, and adolescent age. Starburst Fave Reds consumers are more likely to purchase Starburst Fave Reds during larger pantry stocking trips. Brands such as Skittles, Reese's, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Starburst Fave Reds Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.07

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Starburst Fave Reds Consumer Demographics

demographic
index
Female
103
Male
71
<24
121
25-34
119
35-44
106
45-54
82
55-64
69
65+
25
African American
133
Asian
78
Caucasian
100
Hispanic
90
demographic
index
Has Kids
105
No Kids
88
- $20k
96
$20k-40k
112
$40k-60k
107
$60k-80k
112
$80k-100k
87
$100k-125k
88
$125k +
83
No College
98
College
101
Adv. Degree
96

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Starburst Fave Reds Basket Affinity & Size

brand
basket affinity
Skittles 31.4x
Reese's 10.3x
Twix 9.7x
Cadbury 9.6x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
268

Where is Starburst Fave Reds Purchased?

channels
index
Club
61
Dollar
96
Drug
357
Food
32
Gas & Convenience
151
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Skittles 1.5x
Yoplait Light 1.4x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
121
Credit
88
Debit
99
Food Stamps
116

When is Starburst Fave Reds Purchased?

day of week
Sun
12.9%
Mon
11.8%
Tue
12.5%
Wed
13.5%
Thu
15.2%
Fri
16.5%
Sat
17.8%
time of day
Morning
15.1%
Noon
14.7%
Afternoon
30.8%
Evening
30.5%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Starburst Fave Reds consumers purchase?

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Why do Starburst Fave Reds consumers try new brands?

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Where do Starburst Fave Reds consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Starburst Fave Reds Target Market

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Who actually buys Starburst Fave Reds? Do these consumers match the intended target market of Starburst Fave Reds?

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What motivates the target market to purchase Starburst Fave Reds?

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What other target market should Starburst Fave Reds look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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