Stars & Stripes Consumer Insights

Who buys Stars & Stripes? Stars & Stripes consumers are generally very low income, African American, and adolescent age. Stars & Stripes consumers are more likely to purchase Stars & Stripes during larger pantry stocking trips. Brands such as Twix, Sunbeam, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Stars & Stripes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
12.5%
Total Basket $ (median)
$8.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stars & Stripes Consumer Demographics

demographic
index
Female
98
Male
119
<24
141
25-34
132
35-44
82
45-54
81
55-64
117
65+
85
African American
250
Asian
49
Caucasian
87
Hispanic
175
demographic
index
Has Kids
87
No Kids
129
- $20k
190
$20k-40k
166
$40k-60k
115
$60k-80k
55
$80k-100k
44
$100k-125k
135
$125k +
23
No College
153
College
97
Adv. Degree
53

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Stars & Stripes Basket Affinity & Size

brand
basket affinity
Twix 31.9x
Sunbeam 25.7x
Bar-S 17.5x
Twizzlers 17.1x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
195

Where is Stars & Stripes Purchased?

channels
index
Dollar
5119
Food
6
Gas & Convenience
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.6x
Marlboro 2.2x
Armour 2.1x
Sunbeam 1.9x

How Did They Pay?

method
index
Cash
217
Credit
56
Debit
71
Food Stamps
202

When is Stars & Stripes Purchased?

day of week
Sun
12.8%
Mon
10.1%
Tue
13.8%
Wed
12.9%
Thu
14.9%
Fri
16.3%
Sat
19.2%
time of day
Morning
12.0%
Noon
22.5%
Afternoon
35.5%
Evening
27.0%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stars & Stripes consumers purchase?

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Why do Stars & Stripes consumers try new brands?

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Where do Stars & Stripes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stars & Stripes Target Market

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Who actually buys Stars & Stripes? Do these consumers match the intended target market of Stars & Stripes?

Thought bubble

What motivates the target market to purchase Stars & Stripes?

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What other target market should Stars & Stripes look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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