Static Guard Consumer Insights

Who buys Static Guard? Static Guard consumers are generally higher income, Caucasian, and older age. Static Guard consumers are more likely to purchase Static Guard during larger pantry stocking trips. Brands such as Cottonelle, General Mills Fiber One, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Static Guard Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.12
% of Basket $ (median)
5.9%
Total Basket $ (median)
$53.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Static Guard Consumer Demographics

demographic
index
Female
101
Male
92
<24
62
25-34
71
35-44
102
45-54
127
55-64
138
65+
80
African American
18
Asian
24
Caucasian
120
Hispanic
40
demographic
index
Has Kids
92
No Kids
119
- $20k
44
$20k-40k
79
$40k-60k
77
$60k-80k
111
$80k-100k
126
$100k-125k
134
$125k +
123
No College
96
College
95
Adv. Degree
129

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Static Guard Basket Affinity & Size

brand
basket affinity
Cottonelle 8.3x
General Mills Fiber One 7.2x
Secret 6.7x
Lean Cuisine 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
348

Where is Static Guard Purchased?

channels
index
Beauty
110
Dollar
315
Drug
137
Food
23
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.6x
Weight Watchers Smart Ones 1.6x
Cool Whip 1.5x
Sweet Baby Ray's 1.4x

How Did They Pay?

method
index
Cash
88
Credit
95
Debit
122
Food Stamps
17

When is Static Guard Purchased?

day of week
Sun
15.7%
Mon
11.7%
Tue
10.7%
Wed
13.5%
Thu
14.0%
Fri
14.3%
Sat
20.1%
time of day
Morning
17.0%
Noon
18.3%
Afternoon
31.2%
Evening
27.5%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Static Guard consumers purchase?

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Why do Static Guard consumers try new brands?

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Where do Static Guard consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Static Guard Target Market

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Who actually buys Static Guard? Do these consumers match the intended target market of Static Guard?

Thought bubble

What motivates the target market to purchase Static Guard?

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What other target market should Static Guard look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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