Stauffers Shamu & Friends Consumer Insights

Who buys Stauffers Shamu & Friends? Stauffers Shamu & Friends consumers are generally higher income, Caucasian, and lower middle age. Stauffers Shamu & Friends consumers are more likely to purchase Stauffers Shamu & Friends during larger pantry stocking trips. Brands such as Hawaiian Punch, Totino's Party Pizza, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Stauffers Shamu & Friends Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.11
% of Basket $ (median)
3.4%
Total Basket $ (median)
$90.67

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  • Recent demographic data

Stauffers Shamu & Friends Consumer Demographics

demographic
index
Female
103
Male
68
<24
41
25-34
75
35-44
126
45-54
118
55-64
57
65+
21
African American
38
Asian
26
Caucasian
119
Hispanic
43
demographic
index
Has Kids
127
No Kids
38
- $20k
56
$20k-40k
69
$40k-60k
94
$60k-80k
112
$80k-100k
116
$100k-125k
152
$125k +
93
No College
76
College
92
Adv. Degree
169

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Stauffers Shamu & Friends Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 7.6x
Totino's Party Pizza 6.6x
Hunt's Snack Pack 6.6x
Kelloggs Pop Tarts 5.9x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
560

Where is Stauffers Shamu & Friends Purchased?

channels
index
Food
12
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
Hawaiian Punch 1.9x
Diet Dr Pepper 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
73
Credit
103
Debit
111
Food Stamps
123

When is Stauffers Shamu & Friends Purchased?

day of week
Sun
17.3%
Mon
14.9%
Tue
11.4%
Wed
14.2%
Thu
11.6%
Fri
13.8%
Sat
16.8%
time of day
Morning
18.5%
Noon
15.2%
Afternoon
30.6%
Evening
27.6%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stauffers Shamu & Friends consumers purchase?

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Why do Stauffers Shamu & Friends consumers try new brands?

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Where do Stauffers Shamu & Friends consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stauffers Shamu & Friends Target Market

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Who actually buys Stauffers Shamu & Friends? Do these consumers match the intended target market of Stauffers Shamu & Friends?

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What motivates the target market to purchase Stauffers Shamu & Friends?

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What other target market should Stauffers Shamu & Friends look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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