Stemilt Consumer Insights

Who buys Stemilt? Stemilt consumers are generally slightly higher income, African American, and lower middle age. Stemilt consumers are more likely to purchase Stemilt during larger pantry stocking trips. Brands such as TURKEY KNOB, Marketside, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Stemilt Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.47
% of Basket $ (median)
4.7%
Total Basket $ (median)
$94.36

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stemilt Consumer Demographics

demographic
index
Female
100
Male
100
<24
89
25-34
97
35-44
107
45-54
97
55-64
93
65+
92
African American
122
Asian
77
Caucasian
103
Hispanic
86
demographic
index
Has Kids
105
No Kids
88
- $20k
95
$20k-40k
91
$40k-60k
96
$60k-80k
94
$80k-100k
122
$100k-125k
112
$125k +
96
No College
87
College
99
Adv. Degree
122

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Stemilt Basket Affinity & Size

brand
basket affinity
TURKEY KNOB 9.7x
Marketside 6.2x
Generic Pma 6.0x
Farmers Market 5.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
521

Where is Stemilt Purchased?

channels
index
Drug
1
Food
9
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Farmers Market 1.6x
Sunbeam 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
75
Credit
115
Debit
96
Food Stamps
135

When is Stemilt Purchased?

day of week
Sun
19.4%
Mon
14.6%
Tue
12.1%
Wed
11.4%
Thu
12.3%
Fri
14.2%
Sat
16.2%
time of day
Morning
14.4%
Noon
16.3%
Afternoon
34.1%
Evening
26.6%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stemilt consumers purchase?

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Why do Stemilt consumers try new brands?

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Where do Stemilt consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stemilt Target Market

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Who actually buys Stemilt? Do these consumers match the intended target market of Stemilt?

Thought bubble

What motivates the target market to purchase Stemilt?

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What other target market should Stemilt look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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