Stevia Consumer Insights

Who buys Stevia? Stevia consumers are generally slightly higher income, African American, and senior age. Stevia consumers are more likely to purchase Stevia during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Starkist, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Stevia Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$53.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stevia Consumer Demographics

demographic
index
Female
101
Male
90
<24
62
25-34
74
35-44
91
45-54
123
55-64
148
65+
216
African American
106
Asian
68
Caucasian
106
Hispanic
84
demographic
index
Has Kids
83
No Kids
137
- $20k
76
$20k-40k
98
$40k-60k
103
$60k-80k
107
$80k-100k
108
$100k-125k
91
$125k +
103
No College
104
College
99
Adv. Degree
100

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Stevia Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 5.6x
Starkist 5.3x
Borden 4.7x
General Mills Fiber One 4.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
448

Where is Stevia Purchased?

channels
index
Club
10
Dollar
1
Drug
11
Food
116
Gas & Convenience
3
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Coca-Cola Zero 1.6x
Sparkling Ice 1.6x
International Delight 1.5x

How Did They Pay?

method
index
Cash
113
Credit
86
Debit
110
Food Stamps
91

When is Stevia Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
12.0%
Wed
12.4%
Thu
12.4%
Fri
14.8%
Sat
16.8%
time of day
Morning
14.4%
Noon
18.4%
Afternoon
36.3%
Evening
25.3%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stevia consumers purchase?

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Why do Stevia consumers try new brands?

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Where do Stevia consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stevia Target Market

Arrow and target

Who actually buys Stevia? Do these consumers match the intended target market of Stevia?

Thought bubble

What motivates the target market to purchase Stevia?

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What other target market should Stevia look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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