Stouffer's Family Size Consumer Insights

Who buys Stouffer's Family Size? Stouffer's Family Size consumers are generally very low income, Caucasian, and adolescent age. Stouffer's Family Size consumers are more likely to purchase Stouffer's Family Size during larger pantry stocking trips. Brands such as Marie Callender's, Banquet, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Family Size Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.98
% of Basket $ (median)
8.9%
Total Basket $ (median)
$90.00

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  • Recent demographic data

Stouffer's Family Size Consumer Demographics

demographic
index
Female
100
Male
98
<24
127
25-34
109
35-44
87
45-54
103
55-64
113
65+
121
African American
97
Asian
58
Caucasian
108
Hispanic
66
demographic
index
Has Kids
95
No Kids
110
- $20k
113
$20k-40k
108
$40k-60k
107
$60k-80k
109
$80k-100k
103
$100k-125k
91
$125k +
60
No College
109
College
100
Adv. Degree
90

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Stouffer's Family Size Basket Affinity & Size

brand
basket affinity
Marie Callender's 6.1x
Banquet 5.5x
Totino's Pizza Rolls 5.1x
Birds Eye Steamfresh 5.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
522

Where is Stouffer's Family Size Purchased?

channels
index
Club
1
Dollar
11
Drug
17
Food
50
Gas & Convenience
3
Mass
179
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Sunny Meadow 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
86
Credit
85
Debit
112
Food Stamps
178

When is Stouffer's Family Size Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
12.2%
Wed
12.5%
Thu
11.4%
Fri
12.7%
Sat
18.1%
time of day
Morning
13.4%
Noon
16.1%
Afternoon
35.6%
Evening
28.8%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Family Size consumers purchase?

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Why do Stouffer's Family Size consumers try new brands?

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Where do Stouffer's Family Size consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Family Size Target Market

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Who actually buys Stouffer's Family Size? Do these consumers match the intended target market of Stouffer's Family Size?

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What motivates the target market to purchase Stouffer's Family Size?

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What other target market should Stouffer's Family Size look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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