Stouffer's Party Size Consumer Insights

Who buys Stouffer's Party Size? Stouffer's Party Size consumers are generally very low income, African American, and upper middle age. Stouffer's Party Size consumers are more likely to purchase Stouffer's Party Size during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Kraft Singles, and Jimmy Dean also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Party Size Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.98
% of Basket $ (median)
12.9%
Total Basket $ (median)
$92.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stouffer's Party Size Consumer Demographics

demographic
index
Female
100
Male
99
<24
85
25-34
97
35-44
103
45-54
104
55-64
93
65+
93
African American
145
Asian
91
Caucasian
98
Hispanic
99
demographic
index
Has Kids
107
No Kids
84
- $20k
119
$20k-40k
113
$40k-60k
111
$60k-80k
106
$80k-100k
94
$100k-125k
68
$125k +
80
No College
118
College
99
Adv. Degree
86

Understand Stouffer's Party Size Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Stouffer's Party Size Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.4x
Kraft Singles 5.9x
Jimmy Dean 5.5x
Chef Boyardee 5.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
416

Where is Stouffer's Party Size Purchased?

channels
index
Club
167
Drug
5
Food
55
Gas & Convenience
1
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Sunbeam 1.5x
Sunny Meadow 1.5x
Red Baron 1.5x

How Did They Pay?

method
index
Cash
95
Credit
81
Debit
108
Food Stamps
218

When is Stouffer's Party Size Purchased?

day of week
Sun
17.3%
Mon
14.1%
Tue
13.0%
Wed
11.7%
Thu
12.0%
Fri
14.7%
Sat
17.1%
time of day
Morning
12.4%
Noon
16.9%
Afternoon
37.4%
Evening
27.3%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Stouffer's Party Size consumers purchase?

check mark

Why do Stouffer's Party Size consumers try new brands?

check mark

Where do Stouffer's Party Size consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Party Size Target Market

Arrow and target

Who actually buys Stouffer's Party Size? Do these consumers match the intended target market of Stouffer's Party Size?

Thought bubble

What motivates the target market to purchase Stouffer's Party Size?

magnifying glass

What other target market should Stouffer's Party Size look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us