Stouffer's Simple Dishes Consumer Insights

Who buys Stouffer's Simple Dishes? Stouffer's Simple Dishes consumers are generally very low income, Caucasian, and adolescent age. Stouffer's Simple Dishes consumers are more likely to purchase Stouffer's Simple Dishes during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Stouffer's Simple Dishes Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
5.3%
Total Basket $ (median)
$71.66

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Stouffer's Simple Dishes Consumer Demographics

demographic
index
Female
98
Male
116
<24
145
25-34
83
35-44
87
45-54
123
55-64
132
65+
140
African American
70
Asian
45
Caucasian
114
Hispanic
37
demographic
index
Has Kids
87
No Kids
129
- $20k
125
$20k-40k
114
$40k-60k
114
$60k-80k
90
$80k-100k
88
$100k-125k
94
$125k +
75
No College
130
College
96
Adv. Degree
85

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Stouffer's Simple Dishes Basket Affinity & Size

brand
basket affinity
Lean Cuisine 10.7x
Weight Watchers Smart Ones 9.3x
Marie Callender's 9.0x
YoCrunch 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
487

Where is Stouffer's Simple Dishes Purchased?

channels
index
Dollar
1
Drug
116
Food
68
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Marie Callender's 1.7x
Purina Friskies 1.6x

How Did They Pay?

method
index
Cash
152
Credit
90
Debit
77
Food Stamps
172

When is Stouffer's Simple Dishes Purchased?

day of week
Sun
18.7%
Mon
14.6%
Tue
12.6%
Wed
12.1%
Thu
11.4%
Fri
13.9%
Sat
16.6%
time of day
Morning
13.8%
Noon
15.0%
Afternoon
31.4%
Evening
30.3%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stouffer's Simple Dishes consumers purchase?

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Why do Stouffer's Simple Dishes consumers try new brands?

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Where do Stouffer's Simple Dishes consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stouffer's Simple Dishes Target Market

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Who actually buys Stouffer's Simple Dishes? Do these consumers match the intended target market of Stouffer's Simple Dishes?

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What motivates the target market to purchase Stouffer's Simple Dishes?

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What other target market should Stouffer's Simple Dishes look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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