Stretch Island Fruit Co Consumer Insights

Who buys Stretch Island Fruit Co? Stretch Island Fruit Co consumers are generally higher income, Caucasian, and lower middle age. Stretch Island Fruit Co consumers are more likely to purchase Stretch Island Fruit Co during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Oroweat, and Quaker Chewy also tend to be purchased in the same trip. Sample consumer insights data below.

Stretch Island Fruit Co Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.24
% of Basket $ (median)
5.6%
Total Basket $ (median)
$110.96

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Stretch Island Fruit Co Consumer Demographics

demographic
index
Female
102
Male
78
<24
99
25-34
107
35-44
140
45-54
47
55-64
35
65+
43
African American
31
Asian
75
Caucasian
108
Hispanic
84
demographic
index
Has Kids
123
No Kids
47
- $20k
49
$20k-40k
84
$40k-60k
76
$60k-80k
105
$80k-100k
128
$100k-125k
134
$125k +
124
No College
49
College
113
Adv. Degree
100

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Stretch Island Fruit Co Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 12.4x
Oroweat 8.1x
Quaker Chewy 7.2x
Hunt's Snack Pack 6.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
389

Where is Stretch Island Fruit Co Purchased?

channels
index
Club
668
Drug
8
Food
42
Gas & Convenience
3
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Horizon Organic 1.8x
Taylor Farms 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
77
Credit
88
Debit
129
Food Stamps
75

When is Stretch Island Fruit Co Purchased?

day of week
Sun
13.8%
Mon
14.7%
Tue
14.5%
Wed
12.8%
Thu
12.8%
Fri
14.8%
Sat
16.6%
time of day
Morning
11.9%
Noon
27.2%
Afternoon
37.2%
Evening
21.3%
Late
2.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Stretch Island Fruit Co consumers purchase?

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Why do Stretch Island Fruit Co consumers try new brands?

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Where do Stretch Island Fruit Co consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Stretch Island Fruit Co Target Market

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Who actually buys Stretch Island Fruit Co? Do these consumers match the intended target market of Stretch Island Fruit Co?

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What motivates the target market to purchase Stretch Island Fruit Co?

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What other target market should Stretch Island Fruit Co look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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