Suave Kids Consumer Insights

Who buys Suave Kids? Suave Kids consumers are generally slightly lower income, Hispanic, and young adult age. Suave Kids consumers are more likely to purchase Suave Kids during larger pantry stocking trips. Brands such as TRESemme, Crest, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Suave Kids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.94
% of Basket $ (median)
4.9%
Total Basket $ (median)
$60.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Suave Kids Consumer Demographics

demographic
index
Female
104
Male
58
<24
85
25-34
132
35-44
120
45-54
60
55-64
29
65+
19
African American
38
Asian
127
Caucasian
93
Hispanic
163
demographic
index
Has Kids
130
No Kids
32
- $20k
107
$20k-40k
107
$40k-60k
108
$60k-80k
97
$80k-100k
102
$100k-125k
92
$125k +
82
No College
105
College
101
Adv. Degree
88

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Suave Kids Basket Affinity & Size

brand
basket affinity
TRESemme 8.4x
Crest 6.3x
Secret 6.0x
Oral-B 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
383

Where is Suave Kids Purchased?

channels
index
Beauty
8
Dollar
169
Drug
40
Food
15
Gas & Convenience
1
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
YoCrunch 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
103
Credit
79
Debit
112
Food Stamps
68

When is Suave Kids Purchased?

day of week
Sun
16.0%
Mon
12.0%
Tue
12.9%
Wed
13.1%
Thu
12.5%
Fri
15.6%
Sat
17.8%
time of day
Morning
16.0%
Noon
18.0%
Afternoon
33.1%
Evening
25.1%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Suave Kids consumers purchase?

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Why do Suave Kids consumers try new brands?

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Where do Suave Kids consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Suave Kids Target Market

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Who actually buys Suave Kids? Do these consumers match the intended target market of Suave Kids?

Thought bubble

What motivates the target market to purchase Suave Kids?

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What other target market should Suave Kids look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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