Sundown Consumer Insights

Who buys Sundown? Sundown consumers are generally slightly lower income, African American, and senior age. Sundown consumers are more likely to purchase Sundown during larger pantry stocking trips. Brands such as Fresh Selections, Listerine, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Sundown Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.00
% of Basket $ (median)
24.1%
Total Basket $ (median)
$28.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sundown Consumer Demographics

demographic
index
Female
101
Male
90
<24
94
25-34
86
35-44
87
45-54
112
55-64
158
65+
171
African American
115
Asian
92
Caucasian
102
Hispanic
75
demographic
index
Has Kids
81
No Kids
142
- $20k
95
$20k-40k
111
$40k-60k
117
$60k-80k
104
$80k-100k
93
$100k-125k
89
$125k +
73
No College
104
College
100
Adv. Degree
95

Understand Sundown Consumer Behavior

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Sundown Basket Affinity & Size

brand
basket affinity
Fresh Selections 7.7x
Listerine 5.7x
Scott 5.6x
Hefty 5.1x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
262

Where is Sundown Purchased?

channels
index
Beauty
16
Dollar
362
Drug
441
Food
118
Mass
53
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Huggies 1.5x
Marlboro Gold Pack 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
113
Credit
123
Debit
78
Food Stamps
40

When is Sundown Purchased?

day of week
Sun
17.1%
Mon
14.5%
Tue
12.8%
Wed
12.1%
Thu
12.5%
Fri
15.4%
Sat
15.6%
time of day
Morning
15.3%
Noon
16.2%
Afternoon
35.9%
Evening
26.0%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sundown consumers purchase?

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Why do Sundown consumers try new brands?

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Where do Sundown consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sundown Target Market

Arrow and target

Who actually buys Sundown? Do these consumers match the intended target market of Sundown?

Thought bubble

What motivates the target market to purchase Sundown?

magnifying glass

What other target market should Sundown look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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