We targeted panelists who purchase Swedish Fish by using their receipt data, then surveyed these panelists to understand why they purchase Swedish Fish.
Gone to another store to purchase it
Waited until my next trip to the same store
Bought a similar Swedish Fish item
I love these, they are my favorite candy.
Great product that is fun for me and my daughter to eat together. We like it with popcorn and coke, it's like being at the movies!
It was a gift for a teenager.
We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.
Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.
Survey panelists soon after they report a Swedish Fish purchase. Collect data while the Swedish Fish purchase is fresh in mind to reduce recall bias.
Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Swedish Fish consumers stop purchasing Swedish Fish items, why they switch brands and much more.
Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.
InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.