Tabasco Consumer Insights

Who buys Tabasco? Tabasco consumers are generally very low income, Asian, and adolescent age. Tabasco consumers are more likely to purchase Tabasco during larger pantry stocking trips. Brands such as French's, Starkist, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Tabasco Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
4.5%
Total Basket $ (median)
$59.35

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tabasco Consumer Demographics

demographic
index
Female
100
Male
102
<24
160
25-34
122
35-44
94
45-54
87
55-64
77
65+
76
African American
115
Asian
191
Caucasian
84
Hispanic
149
demographic
index
Has Kids
93
No Kids
116
- $20k
124
$20k-40k
121
$40k-60k
102
$60k-80k
98
$80k-100k
90
$100k-125k
85
$125k +
81
No College
104
College
103
Adv. Degree
83

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Tabasco Basket Affinity & Size

brand
basket affinity
French's 6.1x
Starkist 5.0x
Vlasic 4.6x
Ro-Tel 4.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
417

Where is Tabasco Purchased?

channels
index
Club
59
Dollar
23
Drug
17
Food
143
Gas & Convenience
23
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Gold Peak 1.4x
Nabisco Triscuit 1.3x
Huggies 1.3x

How Did They Pay?

method
index
Cash
121
Credit
91
Debit
93
Food Stamps
147

When is Tabasco Purchased?

day of week
Sun
17.6%
Mon
13.0%
Tue
12.5%
Wed
12.2%
Thu
11.3%
Fri
15.0%
Sat
18.5%
time of day
Morning
14.7%
Noon
16.7%
Afternoon
34.5%
Evening
27.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tabasco consumers purchase?

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Why do Tabasco consumers try new brands?

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Where do Tabasco consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tabasco Target Market

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Who actually buys Tabasco? Do these consumers match the intended target market of Tabasco?

Thought bubble

What motivates the target market to purchase Tabasco?

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What other target market should Tabasco look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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