Tampico Consumer Insights

Who buys Tampico? Tampico consumers are generally very low income, Hispanic, and adolescent age. Tampico consumers are more likely to purchase Tampico during larger pantry stocking trips. Brands such as Bar-S, Hawaiian Punch, and Maruchan Ramen also tend to be purchased in the same trip. Sample consumer insights data below.

Tampico Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
4.1%
Total Basket $ (median)
$36.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tampico Consumer Demographics

demographic
index
Female
98
Male
122
<24
284
25-34
119
35-44
94
45-54
78
55-64
69
65+
60
African American
198
Asian
151
Caucasian
54
Hispanic
397
demographic
index
Has Kids
109
No Kids
80
- $20k
227
$20k-40k
176
$40k-60k
115
$60k-80k
83
$80k-100k
52
$100k-125k
43
$125k +
22
No College
180
College
90
Adv. Degree
54

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Tampico Basket Affinity & Size

brand
basket affinity
Bar-S 13.3x
Hawaiian Punch 8.6x
Maruchan Ramen 7.8x
Dannon Danimals 6.9x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
383

Where is Tampico Purchased?

channels
index
Club
9
Dollar
386
Drug
15
Food
135
Gas & Convenience
19
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Bar-S 1.9x
Red Bull 1.8x
Hawaiian Punch 1.8x

How Did They Pay?

method
index
Cash
156
Credit
51
Debit
88
Food Stamps
354

When is Tampico Purchased?

day of week
Sun
18.9%
Mon
13.4%
Tue
12.3%
Wed
12.0%
Thu
11.7%
Fri
15.6%
Sat
16.0%
time of day
Morning
15.3%
Noon
14.9%
Afternoon
30.9%
Evening
29.5%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tampico consumers purchase?

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Why do Tampico consumers try new brands?

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Where do Tampico consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tampico Target Market

Arrow and target

Who actually buys Tampico? Do these consumers match the intended target market of Tampico?

Thought bubble

What motivates the target market to purchase Tampico?

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What other target market should Tampico look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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