Teddy Grahams Consumer Insights

Who buys Teddy Grahams? Teddy Grahams consumers are generally slightly lower income, African American, and young adult age. Teddy Grahams consumers are more likely to purchase Teddy Grahams during larger pantry stocking trips. Brands such as Nabisco Chips Ahoy!, Gerber Graduates, and Cheez-It also tend to be purchased in the same trip. Sample consumer insights data below.

Teddy Grahams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.8%
Total Basket $ (median)
$78.70

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Teddy Grahams Consumer Demographics

demographic
index
Female
102
Male
85
<24
75
25-34
130
35-44
108
45-54
67
55-64
64
65+
55
African American
120
Asian
85
Caucasian
100
Hispanic
95
demographic
index
Has Kids
119
No Kids
57
- $20k
94
$20k-40k
89
$40k-60k
110
$60k-80k
99
$80k-100k
109
$100k-125k
107
$125k +
89
No College
88
College
101
Adv. Degree
107

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Teddy Grahams Basket Affinity & Size

brand
basket affinity
Nabisco Chips Ahoy! 5.5x
Gerber Graduates 5.4x
Cheez-It 5.1x
Pepperidge Farm Goldfish 5.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
440

Where is Teddy Grahams Purchased?

channels
index
Club
1
Dollar
52
Drug
18
Food
121
Gas & Convenience
17
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.6x
Dannon Danimals 1.6x
Huggies 1.5x
Yoplait Go-Gurt 1.5x

How Did They Pay?

method
index
Cash
96
Credit
98
Debit
99
Food Stamps
144

When is Teddy Grahams Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
12.5%
Wed
12.9%
Thu
12.8%
Fri
15.3%
Sat
16.2%
time of day
Morning
16.6%
Noon
16.7%
Afternoon
32.5%
Evening
27.3%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Teddy Grahams consumers purchase?

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Why do Teddy Grahams consumers try new brands?

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Where do Teddy Grahams consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Teddy Grahams Target Market

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Who actually buys Teddy Grahams? Do these consumers match the intended target market of Teddy Grahams?

Thought bubble

What motivates the target market to purchase Teddy Grahams?

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What other target market should Teddy Grahams look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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