Tic Tac Consumer Insights

Who buys Tic Tac? Tic Tac consumers are generally very high income, Caucasian, and senior age. Tic Tac consumers are more likely to purchase Tic Tac during larger pantry stocking trips. Brands such as Trident, Wrigley's Extra, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Tic Tac Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.39
% of Basket $ (median)
4.8%
Total Basket $ (median)
$28.90

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tic Tac Consumer Demographics

demographic
index
Female
102
Male
84
<24
74
25-34
76
35-44
113
45-54
110
55-64
96
65+
114
African American
76
Asian
91
Caucasian
106
Hispanic
76
demographic
index
Has Kids
107
No Kids
84
- $20k
90
$20k-40k
92
$40k-60k
93
$60k-80k
96
$80k-100k
112
$100k-125k
104
$125k +
119
No College
104
College
97
Adv. Degree
110

Understand Tic Tac Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Tic Tac Basket Affinity & Size

brand
basket affinity
Trident 5.8x
Wrigley's Extra 5.8x
Skittles 5.1x
Orbit 5.1x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
257

Where is Tic Tac Purchased?

channels
index
Beauty
63
Club
46
Dollar
193
Drug
174
Food
91
Gas & Convenience
115
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.5x
Dannon Danimals 1.4x
Yoplait Light 1.3x
Trident 1.3x

How Did They Pay?

method
index
Cash
123
Credit
97
Debit
94
Food Stamps
90

When is Tic Tac Purchased?

day of week
Sun
15.9%
Mon
12.7%
Tue
12.3%
Wed
12.9%
Thu
12.3%
Fri
15.5%
Sat
18.4%
time of day
Morning
14.2%
Noon
16.9%
Afternoon
34.9%
Evening
27.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Tic Tac consumers purchase?

check mark

Why do Tic Tac consumers try new brands?

check mark

Where do Tic Tac consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tic Tac Target Market

Arrow and target

Who actually buys Tic Tac? Do these consumers match the intended target market of Tic Tac?

Thought bubble

What motivates the target market to purchase Tic Tac?

magnifying glass

What other target market should Tic Tac look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us