Tonka Consumer Insights

Who buys Tonka? Tonka consumers are generally slightly lower income, Caucasian, and young adult age. Tonka consumers are more likely to purchase Tonka during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Tonka Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.88
% of Basket $ (median)
15.6%
Total Basket $ (median)
$63.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tonka Consumer Demographics

demographic
index
Female
102
Male
76
<24
63
25-34
134
35-44
102
45-54
56
55-64
103
65+
95
African American
74
Asian
67
Caucasian
108
Hispanic
83
demographic
index
Has Kids
113
No Kids
71
- $20k
84
$20k-40k
87
$40k-60k
120
$60k-80k
98
$80k-100k
119
$100k-125k
99
$125k +
77
No College
111
College
96
Adv. Degree
106

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Tonka Basket Affinity & Size

brand
basket affinity
Crayola 11.5x
Gerber Graduates 9.0x
Huggies 8.5x
Energizer 8.2x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
223

Where is Tonka Purchased?

channels
index
Club
103
Dollar
54
Food
1
Mass
193
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.1x
Huggies 1.9x
Gerber 1.8x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
88
Credit
98
Debit
116
Food Stamps
41

When is Tonka Purchased?

day of week
Sun
14.3%
Mon
10.0%
Tue
10.9%
Wed
9.2%
Thu
12.7%
Fri
19.4%
Sat
23.4%
time of day
Morning
14.2%
Noon
19.1%
Afternoon
32.4%
Evening
27.4%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tonka consumers purchase?

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Why do Tonka consumers try new brands?

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Where do Tonka consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tonka Target Market

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Who actually buys Tonka? Do these consumers match the intended target market of Tonka?

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What motivates the target market to purchase Tonka?

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What other target market should Tonka look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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