Tops Consumer Insights

Who buys Tops? Tops consumers are generally very high income, Asian, and adolescent age. Tops consumers are more likely to purchase Tops during larger pantry stocking trips. Brands such as Fresh Express, Kellogg's, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

Tops Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
6.8%
Total Basket $ (median)
$47.21

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Tops Consumer Demographics

demographic
index
Female
99
Male
107
<24
133
25-34
86
35-44
95
45-54
119
55-64
107
65+
123
African American
68
Asian
131
Caucasian
102
Hispanic
74
demographic
index
Has Kids
100
No Kids
100
- $20k
77
$20k-40k
110
$40k-60k
102
$60k-80k
99
$80k-100k
96
$100k-125k
93
$125k +
112
No College
81
College
98
Adv. Degree
134

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Tops Basket Affinity & Size

brand
basket affinity
Fresh Express 14.1x
Kellogg's 11.1x
Kelloggs Special K 10.7x
Pop-Tarts 8.2x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
302

Where is Tops Purchased?

channels
index
Club
403
Dollar
15
Drug
22
Food
130
Mass
27
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.6x
Nabisco Triscuit 1.5x
Dannon Oikos 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
118
Credit
131
Debit
70
Food Stamps
55

When is Tops Purchased?

day of week
Sun
14.8%
Mon
13.4%
Tue
13.2%
Wed
14.1%
Thu
14.8%
Fri
14.0%
Sat
15.7%
time of day
Morning
13.0%
Noon
20.7%
Afternoon
36.8%
Evening
24.7%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Tops consumers purchase?

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Why do Tops consumers try new brands?

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Where do Tops consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Tops Target Market

Arrow and target

Who actually buys Tops? Do these consumers match the intended target market of Tops?

Thought bubble

What motivates the target market to purchase Tops?

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What other target market should Tops look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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