Tostitos Rolls Consumer Insights

Who buys Tostitos Rolls? Tostitos Rolls consumers are generally very high income, Caucasian, and upper middle age. Tostitos Rolls consumers are more likely to purchase Tostitos Rolls during larger pantry stocking trips. Brands such as Tostitos Scoops, Ro-Tel, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Tostitos Rolls Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.0%
Total Basket $ (median)
$74.81

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Tostitos Rolls Consumer Demographics

demographic
index
Female
101
Male
91
<24
75
25-34
72
35-44
104
45-54
130
55-64
114
65+
83
African American
57
Asian
47
Caucasian
114
Hispanic
52
demographic
index
Has Kids
104
No Kids
91
- $20k
83
$20k-40k
89
$40k-60k
91
$60k-80k
85
$80k-100k
114
$100k-125k
113
$125k +
136
No College
101
College
101
Adv. Degree
95

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Tostitos Rolls Basket Affinity & Size

brand
basket affinity
Tostitos Scoops 13.0x
Ro-Tel 6.3x
Velveeta 5.0x
Fritos 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
473

Where is Tostitos Rolls Purchased?

channels
index
Club
1
Dollar
19
Drug
26
Food
133
Gas & Convenience
20
Mass
115
regions
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What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Tostitos Scoops 1.5x
Totino's Pizza Rolls 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
111
Credit
92
Debit
104
Food Stamps
104

When is Tostitos Rolls Purchased?

day of week
Sun
18.6%
Mon
11.7%
Tue
11.3%
Wed
10.6%
Thu
11.1%
Fri
15.4%
Sat
21.3%
time of day
Morning
12.0%
Noon
17.4%
Afternoon
37.3%
Evening
27.9%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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What other brands do Tostitos Rolls consumers purchase?

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Why do Tostitos Rolls consumers try new brands?

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Where do Tostitos Rolls consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Tostitos Rolls Target Market

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Who actually buys Tostitos Rolls? Do these consumers match the intended target market of Tostitos Rolls?

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What motivates the target market to purchase Tostitos Rolls?

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What other target market should Tostitos Rolls look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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