TruNature Consumer Insights

Who buys TruNature? TruNature consumers are generally very high income, Asian, and senior age. TruNature consumers are more likely to purchase TruNature during mid to large sized trips. Brands such as Olay, Swiffer, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

TruNature Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$16.99
% of Basket $ (median)
14.2%
Total Basket $ (median)
$119.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

TruNature Consumer Demographics

demographic
index
Female
95
Male
153
<24
71
25-34
71
35-44
74
45-54
115
55-64
196
65+
408
African American
25
Asian
483
Caucasian
68
Hispanic
80
demographic
index
Has Kids
69
No Kids
170
- $20k
108
$20k-40k
79
$40k-60k
85
$60k-80k
98
$80k-100k
111
$100k-125k
97
$125k +
141
No College
86
College
92
Adv. Degree
155

Understand TruNature Consumer Behavior

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TruNature Basket Affinity & Size

brand
basket affinity
Olay 22.3x
Swiffer 22.2x
Cascade 20.8x
Horizon Organic 19.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
159

Where is TruNature Purchased?

channels
index
Club
962
Dollar
0
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Horizon Organic 1.5x
Almond Breeze 1.5x
Listerine 1.4x

How Did They Pay?

method
index
Cash
49
Credit
155
Debit
88
Food Stamps
14

When is TruNature Purchased?

day of week
Sun
16.5%
Mon
10.7%
Tue
12.2%
Wed
11.6%
Thu
14.0%
Fri
15.5%
Sat
19.5%
time of day
Morning
8.5%
Noon
22.2%
Afternoon
46.6%
Evening
21.9%
Late
0.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do TruNature consumers purchase?

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Why do TruNature consumers try new brands?

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Where do TruNature consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the TruNature Target Market

Arrow and target

Who actually buys TruNature? Do these consumers match the intended target market of TruNature?

Thought bubble

What motivates the target market to purchase TruNature?

magnifying glass

What other target market should TruNature look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us