Utz Pub Mix Consumer Insights

Who buys Utz Pub Mix? Utz Pub Mix consumers are generally very high income, Asian, and senior age. Utz Pub Mix consumers are more likely to purchase Utz Pub Mix during larger pantry stocking trips. Brands such as Taylor Farms, Jack Link's, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Utz Pub Mix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.68
% of Basket $ (median)
5.8%
Total Basket $ (median)
$115.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Utz Pub Mix Consumer Demographics

demographic
index
Female
100
Male
99
<24
94
25-34
77
35-44
102
45-54
116
55-64
122
65+
130
African American
26
Asian
156
Caucasian
100
Hispanic
86
demographic
index
Has Kids
98
No Kids
104
- $20k
85
$20k-40k
75
$40k-60k
92
$60k-80k
100
$80k-100k
101
$100k-125k
127
$125k +
130
No College
88
College
100
Adv. Degree
115

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Utz Pub Mix Basket Affinity & Size

brand
basket affinity
Taylor Farms 17.5x
Jack Link's 10.6x
Dixie 9.4x
Generic Pma 8.0x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
223
Pantry Stocking (21+ Items)
290

Where is Utz Pub Mix Purchased?

channels
index
Club
758
Drug
1
Food
31
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Dannon Oikos 1.5x
Huggies 1.4x
Red Bull 1.4x

How Did They Pay?

method
index
Cash
69
Credit
88
Debit
132
Food Stamps
88

When is Utz Pub Mix Purchased?

day of week
Sun
14.7%
Mon
10.8%
Tue
12.1%
Wed
13.1%
Thu
13.1%
Fri
16.8%
Sat
19.4%
time of day
Morning
12.3%
Noon
21.9%
Afternoon
36.4%
Evening
27.6%
Late
1.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Utz Pub Mix consumers purchase?

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Why do Utz Pub Mix consumers try new brands?

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Where do Utz Pub Mix consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Utz Pub Mix Target Market

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Who actually buys Utz Pub Mix? Do these consumers match the intended target market of Utz Pub Mix?

Thought bubble

What motivates the target market to purchase Utz Pub Mix?

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What other target market should Utz Pub Mix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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