Vaseline Lip Therapy Consumer Insights

Who buys Vaseline Lip Therapy? Vaseline Lip Therapy consumers are generally very low income, African American, and adolescent age. Vaseline Lip Therapy consumers are more likely to purchase Vaseline Lip Therapy during larger pantry stocking trips. Brands such as Neutrogena, Secret, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Vaseline Lip Therapy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.87
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.38

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vaseline Lip Therapy Consumer Demographics

demographic
index
Female
104
Male
62
<24
149
25-34
114
35-44
99
45-54
86
55-64
90
65+
64
African American
196
Asian
181
Caucasian
83
Hispanic
116
demographic
index
Has Kids
95
No Kids
110
- $20k
123
$20k-40k
109
$40k-60k
101
$60k-80k
86
$80k-100k
107
$100k-125k
93
$125k +
91
No College
79
College
106
Adv. Degree
95

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Vaseline Lip Therapy Basket Affinity & Size

brand
basket affinity
Neutrogena 10.7x
Secret 9.6x
TRESemme 8.9x
Olay 8.2x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
228

Where is Vaseline Lip Therapy Purchased?

channels
index
Beauty
105
Club
0
Dollar
177
Drug
567
Food
13
Gas & Convenience
5
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Olay 1.4x
Dannon 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
135
Credit
90
Debit
101
Food Stamps
26

When is Vaseline Lip Therapy Purchased?

day of week
Sun
13.9%
Mon
13.1%
Tue
13.0%
Wed
13.9%
Thu
13.5%
Fri
16.0%
Sat
16.6%
time of day
Morning
14.3%
Noon
16.8%
Afternoon
31.8%
Evening
27.6%
Late
9.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vaseline Lip Therapy consumers purchase?

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Why do Vaseline Lip Therapy consumers try new brands?

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Where do Vaseline Lip Therapy consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vaseline Lip Therapy Target Market

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Who actually buys Vaseline Lip Therapy? Do these consumers match the intended target market of Vaseline Lip Therapy?

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What motivates the target market to purchase Vaseline Lip Therapy?

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What other target market should Vaseline Lip Therapy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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