Virginia Slims Menthol Consumer Insights

Who buys Virginia Slims Menthol? Virginia Slims Menthol consumers are generally very low income, African American, and older age. Virginia Slims Menthol consumers are more likely to purchase Virginia Slims Menthol during smaller grocery trips. Brands such as Marlboro Gold Pack, Boars Head, and Cottonelle also tend to be purchased in the same trip. Sample consumer insights data below.

Virginia Slims Menthol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.19
% of Basket $ (median)
65.5%
Total Basket $ (median)
$17.09

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  • Recent demographic data

Virginia Slims Menthol Consumer Demographics

demographic
index
Female
105
Male
47
<24
90
25-34
28
35-44
64
45-54
131
55-64
433
65+
110
African American
123
Asian
67
Caucasian
113
Hispanic
23
demographic
index
Has Kids
56
No Kids
200
- $20k
217
$20k-40k
145
$40k-60k
105
$60k-80k
98
$80k-100k
46
$100k-125k
68
$125k +
48
No College
116
College
107
Adv. Degree
46

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Virginia Slims Menthol Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 11.3x
Boars Head 10.9x
Cottonelle 10.6x
Marlboro 9.3x
basket size
index
Urgent Need (1-2 Items)
136
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
47
Pantry Stocking (21+ Items)
70

Where is Virginia Slims Menthol Purchased?

channels
index
Club
36
Dollar
434
Drug
333
Food
108
Gas & Convenience
1710
Mass
8
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 3.3x
Marlboro Gold Pack 3.0x
Red Bull 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
102
Credit
99
Debit
114
Food Stamps
16

When is Virginia Slims Menthol Purchased?

day of week
Sun
11.4%
Mon
11.4%
Tue
13.0%
Wed
12.3%
Thu
15.6%
Fri
20.8%
Sat
15.5%
time of day
Morning
20.4%
Noon
16.8%
Afternoon
25.1%
Evening
30.8%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Virginia Slims Menthol consumers purchase?

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Why do Virginia Slims Menthol consumers try new brands?

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Where do Virginia Slims Menthol consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Virginia Slims Menthol Target Market

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Who actually buys Virginia Slims Menthol? Do these consumers match the intended target market of Virginia Slims Menthol?

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What motivates the target market to purchase Virginia Slims Menthol?

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What other target market should Virginia Slims Menthol look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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