Vitafusion Consumer Insights

Who buys Vitafusion? Vitafusion consumers are generally very high income, Asian, and senior age. Vitafusion consumers are more likely to purchase Vitafusion during larger pantry stocking trips. Brands such as Cascade, Swiffer, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Vitafusion Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.72
% of Basket $ (median)
13.0%
Total Basket $ (median)
$90.37

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Vitafusion Consumer Demographics

demographic
index
Female
100
Male
105
<24
127
25-34
97
35-44
91
45-54
99
55-64
129
65+
164
African American
90
Asian
161
Caucasian
97
Hispanic
84
demographic
index
Has Kids
87
No Kids
130
- $20k
88
$20k-40k
82
$40k-60k
92
$60k-80k
99
$80k-100k
110
$100k-125k
111
$125k +
127
No College
74
College
101
Adv. Degree
126

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Vitafusion Basket Affinity & Size

brand
basket affinity
Cascade 5.7x
Swiffer 5.3x
Neutrogena 5.2x
Nutella 5.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
279

Where is Vitafusion Purchased?

channels
index
Beauty
11
Club
404
Dollar
21
Drug
124
Food
32
Gas & Convenience
0
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Taylor Farms 1.3x
Neutrogena 1.3x
Oroweat 1.3x

How Did They Pay?

method
index
Cash
65
Credit
125
Debit
104
Food Stamps
30

When is Vitafusion Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
12.0%
Wed
12.6%
Thu
12.8%
Fri
14.0%
Sat
19.6%
time of day
Morning
11.4%
Noon
19.2%
Afternoon
38.6%
Evening
26.4%
Late
4.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Vitafusion consumers purchase?

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Why do Vitafusion consumers try new brands?

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Where do Vitafusion consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Vitafusion Target Market

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Who actually buys Vitafusion? Do these consumers match the intended target market of Vitafusion?

Thought bubble

What motivates the target market to purchase Vitafusion?

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What other target market should Vitafusion look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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