Voortman Consumer Insights

Who buys Voortman? Voortman consumers are generally slightly lower income, Caucasian, and senior age. Voortman consumers are more likely to purchase Voortman during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Vlasic, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Voortman Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.4%
Total Basket $ (median)
$58.13

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Voortman Consumer Demographics

demographic
index
Female
98
Male
116
<24
84
25-34
73
35-44
91
45-54
108
55-64
163
65+
265
African American
63
Asian
46
Caucasian
108
Hispanic
100
demographic
index
Has Kids
85
No Kids
133
- $20k
86
$20k-40k
106
$40k-60k
111
$60k-80k
103
$80k-100k
99
$100k-125k
99
$125k +
81
No College
125
College
97
Adv. Degree
86

Understand Voortman Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Voortman Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 4.3x
Vlasic 4.1x
Sunbeam 4.1x
Snyders Of Hanover 4.0x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
421

Where is Voortman Purchased?

channels
index
Dollar
8
Drug
40
Food
71
Gas & Convenience
6
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Diet Pepsi 1.4x
Hawaiian Punch 1.4x
Birds Eye Steamfresh 1.4x

How Did They Pay?

method
index
Cash
117
Credit
99
Debit
92
Food Stamps
120

When is Voortman Purchased?

day of week
Sun
15.7%
Mon
13.0%
Tue
12.8%
Wed
13.0%
Thu
13.0%
Fri
15.3%
Sat
17.3%
time of day
Morning
13.6%
Noon
17.2%
Afternoon
35.2%
Evening
27.0%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Voortman consumers purchase?

check mark

Why do Voortman consumers try new brands?

check mark

Where do Voortman consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Voortman Target Market

Arrow and target

Who actually buys Voortman? Do these consumers match the intended target market of Voortman?

Thought bubble

What motivates the target market to purchase Voortman?

magnifying glass

What other target market should Voortman look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us