Weber Consumer Insights

Who buys Weber? Weber consumers are generally median income, African American, and young adult age. Weber consumers are more likely to purchase Weber during larger pantry stocking trips. Brands such as Mccormick, Sweet Baby Ray's, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Weber Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$68.62

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Weber Consumer Demographics

demographic
index
Female
101
Male
88
<24
91
25-34
113
35-44
100
45-54
88
55-64
95
65+
82
African American
139
Asian
111
Caucasian
99
Hispanic
78
demographic
index
Has Kids
96
No Kids
110
- $20k
102
$20k-40k
92
$40k-60k
93
$60k-80k
109
$80k-100k
108
$100k-125k
98
$125k +
101
No College
98
College
102
Adv. Degree
92

Understand Weber Consumer Behavior

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Weber Basket Affinity & Size

brand
basket affinity
Mccormick 6.4x
Sweet Baby Ray's 5.6x
French's 5.5x
Generic Pma 4.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
421

Where is Weber Purchased?

channels
index
Club
155
Dollar
54
Drug
6
Food
76
Gas & Convenience
2
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.4x
Diet Dr Pepper 1.4x
Totino's Pizza Rolls 1.4x
Totino's Party Pizza 1.4x

How Did They Pay?

method
index
Cash
81
Credit
112
Debit
99
Food Stamps
111

When is Weber Purchased?

day of week
Sun
20.1%
Mon
12.0%
Tue
8.9%
Wed
10.3%
Thu
11.2%
Fri
15.7%
Sat
21.8%
time of day
Morning
13.3%
Noon
17.6%
Afternoon
36.9%
Evening
25.5%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Weber consumers purchase?

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Why do Weber consumers try new brands?

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Where do Weber consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Weber Target Market

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Who actually buys Weber? Do these consumers match the intended target market of Weber?

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What motivates the target market to purchase Weber?

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What other target market should Weber look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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