Wet Ones Consumer Insights

Who buys Wet Ones? Wet Ones consumers are generally very high income, Asian, and lower middle age. Wet Ones consumers are more likely to purchase Wet Ones during larger pantry stocking trips. Brands such as Kleenex, TRESemme, and Crayola also tend to be purchased in the same trip. Sample consumer insights data below.

Wet Ones Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.28
% of Basket $ (median)
4.1%
Total Basket $ (median)
$55.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Wet Ones Consumer Demographics

demographic
index
Female
101
Male
95
<24
74
25-34
94
35-44
115
45-54
89
55-64
86
65+
96
African American
113
Asian
162
Caucasian
93
Hispanic
92
demographic
index
Has Kids
107
No Kids
84
- $20k
81
$20k-40k
94
$40k-60k
93
$60k-80k
94
$80k-100k
97
$100k-125k
114
$125k +
131
No College
77
College
100
Adv. Degree
125

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Wet Ones Basket Affinity & Size

brand
basket affinity
Kleenex 10.0x
TRESemme 7.2x
Crayola 7.1x
Neutrogena 6.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
367

Where is Wet Ones Purchased?

channels
index
Beauty
5
Club
0
Dollar
21
Drug
77
Food
60
Gas & Convenience
14
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.3x
Listerine 1.3x
Huggies 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
93
Credit
108
Debit
98
Food Stamps
48

When is Wet Ones Purchased?

day of week
Sun
14.6%
Mon
12.8%
Tue
13.2%
Wed
13.4%
Thu
13.2%
Fri
15.8%
Sat
16.9%
time of day
Morning
17.2%
Noon
18.4%
Afternoon
33.2%
Evening
24.1%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Wet Ones consumers purchase?

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Why do Wet Ones consumers try new brands?

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Where do Wet Ones consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Wet Ones Target Market

Arrow and target

Who actually buys Wet Ones? Do these consumers match the intended target market of Wet Ones?

Thought bubble

What motivates the target market to purchase Wet Ones?

magnifying glass

What other target market should Wet Ones look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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