White Lily Consumer Insights

Who buys White Lily? White Lily consumers are generally very low income, African American, and senior age. White Lily consumers are more likely to purchase White Lily during larger pantry stocking trips. Brands such as Blue Bonnet, Domino, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

White Lily Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.4%
Total Basket $ (median)
$81.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

White Lily Consumer Demographics

demographic
index
Female
99
Male
107
<24
147
25-34
67
35-44
87
45-54
109
55-64
164
65+
311
African American
199
Asian
37
Caucasian
114
Hispanic
11
demographic
index
Has Kids
85
No Kids
133
- $20k
140
$20k-40k
109
$40k-60k
118
$60k-80k
87
$80k-100k
105
$100k-125k
71
$125k +
75
No College
142
College
87
Adv. Degree
116

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White Lily Basket Affinity & Size

brand
basket affinity
Blue Bonnet 14.8x
Domino 11.7x
Sunbeam 9.6x
Sunny Meadow 8.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
518

Where is White Lily Purchased?

channels
index
Food
94
Mass
149
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 2.3x
Blue Bonnet 2.2x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
97
Credit
77
Debit
117
Food Stamps
164

When is White Lily Purchased?

day of week
Sun
13.4%
Mon
13.2%
Tue
11.9%
Wed
13.8%
Thu
12.2%
Fri
17.1%
Sat
18.4%
time of day
Morning
15.2%
Noon
19.2%
Afternoon
37.2%
Evening
22.4%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do White Lily consumers purchase?

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Why do White Lily consumers try new brands?

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Where do White Lily consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the White Lily Target Market

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Who actually buys White Lily? Do these consumers match the intended target market of White Lily?

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What motivates the target market to purchase White Lily?

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What other target market should White Lily look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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