Whitman's Consumer Insights

Who buys Whitman's? Whitman's consumers are generally very high income, Caucasian, and older age. Whitman's consumers are more likely to purchase Whitman's during larger pantry stocking trips. Brands such as Lindt, Hershey's Kisses, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Whitman's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
9.0%
Total Basket $ (median)
$38.85

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Whitman's Consumer Demographics

demographic
index
Female
98
Male
115
<24
83
25-34
84
35-44
95
45-54
110
55-64
148
65+
136
African American
63
Asian
72
Caucasian
107
Hispanic
64
demographic
index
Has Kids
96
No Kids
110
- $20k
109
$20k-40k
110
$40k-60k
99
$60k-80k
91
$80k-100k
94
$100k-125k
90
$125k +
110
No College
114
College
97
Adv. Degree
100

Understand Whitman's Consumer Behavior

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Whitman's Basket Affinity & Size

brand
basket affinity
Lindt 12.3x
Hershey's Kisses 11.7x
Cadbury 8.9x
Reese's Peanut Butter Cups 8.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
259

Where is Whitman's Purchased?

channels
index
Beauty
9
Dollar
106
Drug
398
Food
67
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Marlboro 1.6x
General Mills Fiber One 1.5x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
135
Credit
92
Debit
91
Food Stamps
103

When is Whitman's Purchased?

day of week
Sun
13.9%
Mon
11.2%
Tue
13.9%
Wed
14.2%
Thu
12.9%
Fri
17.6%
Sat
16.4%
time of day
Morning
16.7%
Noon
15.4%
Afternoon
34.2%
Evening
27.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Whitman's consumers purchase?

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Why do Whitman's consumers try new brands?

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Where do Whitman's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Whitman's Target Market

Arrow and target

Who actually buys Whitman's? Do these consumers match the intended target market of Whitman's?

Thought bubble

What motivates the target market to purchase Whitman's?

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What other target market should Whitman's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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