Whoppers Consumer Insights

Who buys Whoppers? Whoppers consumers are generally slightly lower income, Caucasian, and older age. Whoppers consumers are more likely to purchase Whoppers during larger pantry stocking trips. Brands such as Cadbury, Skittles, and Reese's also tend to be purchased in the same trip. Sample consumer insights data below.

Whoppers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.3%
Total Basket $ (median)
$23.37

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Whoppers Consumer Demographics

demographic
index
Female
101
Male
86
<24
73
25-34
77
35-44
96
45-54
127
55-64
134
65+
123
African American
91
Asian
68
Caucasian
107
Hispanic
79
demographic
index
Has Kids
98
No Kids
105
- $20k
109
$20k-40k
101
$40k-60k
114
$60k-80k
97
$80k-100k
96
$100k-125k
88
$125k +
91
No College
116
College
99
Adv. Degree
85

Understand Whoppers Consumer Behavior

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Whoppers Basket Affinity & Size

brand
basket affinity
Cadbury 20.7x
Skittles 15.9x
Reese's 15.3x
M&M's 9.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
298

Where is Whoppers Purchased?

channels
index
Club
2
Dollar
519
Drug
181
Food
46
Gas & Convenience
38
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.4x
Armour 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x

How Did They Pay?

method
index
Cash
122
Credit
88
Debit
101
Food Stamps
99

When is Whoppers Purchased?

day of week
Sun
13.9%
Mon
12.7%
Tue
12.1%
Wed
12.3%
Thu
12.3%
Fri
17.9%
Sat
18.8%
time of day
Morning
13.4%
Noon
16.2%
Afternoon
34.4%
Evening
28.4%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Whoppers consumers purchase?

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Why do Whoppers consumers try new brands?

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Where do Whoppers consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Whoppers Target Market

Arrow and target

Who actually buys Whoppers? Do these consumers match the intended target market of Whoppers?

Thought bubble

What motivates the target market to purchase Whoppers?

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What other target market should Whoppers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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