Yasso Consumer Insights

Who buys Yasso? Yasso consumers are generally very high income, Caucasian, and senior age. Yasso consumers are more likely to purchase Yasso during larger pantry stocking trips. Brands such as Lean Cuisine, Dannon Oikos, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Yasso Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.0%
Total Basket $ (median)
$64.56

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yasso Consumer Demographics

demographic
index
Female
97
Male
133
<24
123
25-34
85
35-44
93
45-54
100
55-64
107
65+
304
African American
72
Asian
51
Caucasian
109
Hispanic
87
demographic
index
Has Kids
83
No Kids
137
- $20k
58
$20k-40k
81
$40k-60k
81
$60k-80k
117
$80k-100k
99
$100k-125k
101
$125k +
160
No College
80
College
97
Adv. Degree
138

Understand Yasso Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Yasso Basket Affinity & Size

brand
basket affinity
Lean Cuisine 11.2x
Dannon Oikos 11.1x
Almond Breeze 7.7x
Arnold 6.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
432

Where is Yasso Purchased?

channels
index
Club
7
Drug
31
Food
191
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
Dannon Oikos 1.8x
General Mills Fiber One 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
77
Credit
127
Debit
93
Food Stamps
65

When is Yasso Purchased?

day of week
Sun
18.3%
Mon
12.9%
Tue
13.5%
Wed
11.8%
Thu
12.2%
Fri
14.8%
Sat
16.4%
time of day
Morning
14.0%
Noon
14.3%
Afternoon
36.3%
Evening
30.0%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Yasso consumers purchase?

check mark

Why do Yasso consumers try new brands?

check mark

Where do Yasso consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yasso Target Market

Arrow and target

Who actually buys Yasso? Do these consumers match the intended target market of Yasso?

Thought bubble

What motivates the target market to purchase Yasso?

magnifying glass

What other target market should Yasso look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us