Yoo-Hoo Consumer Insights

Who buys Yoo-Hoo? Yoo-Hoo consumers are generally very low income, Caucasian, and lower middle age. Yoo-Hoo consumers are more likely to purchase Yoo-Hoo during larger pantry stocking trips. Brands such as Chef Boyardee, YoCrunch, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Yoo-Hoo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$55.97

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoo-Hoo Consumer Demographics

demographic
index
Female
102
Male
85
<24
101
25-34
107
35-44
109
45-54
81
55-64
85
65+
85
African American
83
Asian
64
Caucasian
107
Hispanic
88
demographic
index
Has Kids
115
No Kids
67
- $20k
131
$20k-40k
110
$40k-60k
107
$60k-80k
103
$80k-100k
106
$100k-125k
82
$125k +
62
No College
152
College
94
Adv. Degree
69

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Yoo-Hoo Basket Affinity & Size

brand
basket affinity
Chef Boyardee 6.4x
YoCrunch 6.1x
Armour 6.0x
Hawaiian Punch 5.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
429

Where is Yoo-Hoo Purchased?

channels
index
Club
149
Dollar
310
Drug
10
Food
61
Gas & Convenience
17
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
YoCrunch 1.9x
Sunbeam 1.8x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
88
Credit
83
Debit
105
Food Stamps
259

When is Yoo-Hoo Purchased?

day of week
Sun
17.8%
Mon
13.3%
Tue
11.1%
Wed
11.6%
Thu
11.6%
Fri
17.2%
Sat
17.3%
time of day
Morning
18.1%
Noon
16.0%
Afternoon
32.8%
Evening
25.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoo-Hoo consumers purchase?

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Why do Yoo-Hoo consumers try new brands?

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Where do Yoo-Hoo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoo-Hoo Target Market

Arrow and target

Who actually buys Yoo-Hoo? Do these consumers match the intended target market of Yoo-Hoo?

Thought bubble

What motivates the target market to purchase Yoo-Hoo?

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What other target market should Yoo-Hoo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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