Yoplait Greek Blended Consumer Insights

Who buys Yoplait Greek Blended? Yoplait Greek Blended consumers are generally higher income, Caucasian, and lower middle age. Yoplait Greek Blended consumers are more likely to purchase Yoplait Greek Blended during larger pantry stocking trips. Brands such as Dannon Oikos, Yoplait Light, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Yoplait Greek Blended Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.1%
Total Basket $ (median)
$63.58

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Yoplait Greek Blended Consumer Demographics

demographic
index
Female
99
Male
109
<24
83
25-34
105
35-44
105
45-54
93
55-64
92
65+
66
African American
89
Asian
78
Caucasian
106
Hispanic
79
demographic
index
Has Kids
99
No Kids
103
- $20k
78
$20k-40k
82
$40k-60k
89
$60k-80k
113
$80k-100k
100
$100k-125k
126
$125k +
112
No College
72
College
99
Adv. Degree
139

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Yoplait Greek Blended Basket Affinity & Size

brand
basket affinity
Dannon Oikos 5.9x
Yoplait Light 5.6x
Archer Farms 4.9x
Weight Watchers Smart Ones 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
517

Where is Yoplait Greek Blended Purchased?

channels
index
Club
7
Dollar
9
Drug
21
Food
118
Gas & Convenience
2
Mass
127
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.8x
Yoplait Light 1.5x
Nabisco Triscuit 1.5x
Chobani 1.5x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
102
Food Stamps
90

When is Yoplait Greek Blended Purchased?

day of week
Sun
21.0%
Mon
13.0%
Tue
11.0%
Wed
12.3%
Thu
12.2%
Fri
13.0%
Sat
17.5%
time of day
Morning
15.6%
Noon
15.8%
Afternoon
32.4%
Evening
28.6%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Yoplait Greek Blended consumers purchase?

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Why do Yoplait Greek Blended consumers try new brands?

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Where do Yoplait Greek Blended consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Yoplait Greek Blended Target Market

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Who actually buys Yoplait Greek Blended? Do these consumers match the intended target market of Yoplait Greek Blended?

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What motivates the target market to purchase Yoplait Greek Blended?

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What other target market should Yoplait Greek Blended look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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