Zapps Consumer Insights

Who buys Zapps? Zapps consumers are generally lower income, African American, and older age. Zapps consumers are more likely to purchase Zapps during larger pantry stocking trips. Brands such as Fritos, Ruffles, and Frito-Lay also tend to be purchased in the same trip. Sample consumer insights data below.

Zapps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$35.14

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zapps Consumer Demographics

demographic
index
Female
100
Male
101
<24
131
25-34
101
35-44
89
45-54
104
55-64
144
65+
53
African American
346
Asian
109
Caucasian
95
Hispanic
45
demographic
index
Has Kids
94
No Kids
113
- $20k
77
$20k-40k
112
$40k-60k
104
$60k-80k
87
$80k-100k
105
$100k-125k
99
$125k +
106
No College
121
College
98
Adv. Degree
84

Understand Zapps Consumer Behavior

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Zapps Basket Affinity & Size

brand
basket affinity
Fritos 7.8x
Ruffles 7.6x
Frito-Lay 7.3x
Cheetos 6.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
302

Where is Zapps Purchased?

channels
index
Club
142
Dollar
171
Drug
18
Food
126
Gas & Convenience
236
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.5x
Borden 2.0x
Natures Own 1.8x
Armour 1.7x

How Did They Pay?

method
index
Cash
81
Credit
103
Debit
103
Food Stamps
150

When is Zapps Purchased?

day of week
Sun
16.9%
Mon
14.5%
Tue
12.1%
Wed
13.5%
Thu
11.8%
Fri
14.9%
Sat
16.4%
time of day
Morning
14.1%
Noon
20.0%
Afternoon
33.7%
Evening
26.0%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zapps consumers purchase?

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Why do Zapps consumers try new brands?

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Where do Zapps consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zapps Target Market

Arrow and target

Who actually buys Zapps? Do these consumers match the intended target market of Zapps?

Thought bubble

What motivates the target market to purchase Zapps?

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What other target market should Zapps look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us