Zephyrhills Consumer Insights

Who buys Zephyrhills? Zephyrhills consumers are generally median income, Hispanic, and senior age. Zephyrhills consumers are more likely to purchase Zephyrhills during larger pantry stocking trips. Brands such as Boars Head, Eggland's Best, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Zephyrhills Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.5%
Total Basket $ (median)
$53.01

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Zephyrhills Consumer Demographics

demographic
index
Female
97
Male
132
<24
90
25-34
74
35-44
104
45-54
105
55-64
133
65+
174
African American
163
Asian
70
Caucasian
82
Hispanic
261
demographic
index
Has Kids
99
No Kids
102
- $20k
81
$20k-40k
106
$40k-60k
108
$60k-80k
111
$80k-100k
83
$100k-125k
100
$125k +
94
No College
99
College
101
Adv. Degree
96

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Zephyrhills Basket Affinity & Size

brand
basket affinity
Boars Head 7.5x
Eggland's Best 6.7x
Bertolli 5.1x
Goya 5.0x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
277

Where is Zephyrhills Purchased?

channels
index
Beauty
1
Club
213
Dollar
0
Drug
66
Food
145
Gas & Convenience
126
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.6x
Boars Head 2.3x
Goya 1.9x
Natures Own 1.8x

How Did They Pay?

method
index
Cash
89
Credit
95
Debit
110
Food Stamps
128

When is Zephyrhills Purchased?

day of week
Sun
17.0%
Mon
13.1%
Tue
12.2%
Wed
13.0%
Thu
12.5%
Fri
15.2%
Sat
17.0%
time of day
Morning
16.4%
Noon
18.4%
Afternoon
34.2%
Evening
25.9%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Zephyrhills consumers purchase?

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Why do Zephyrhills consumers try new brands?

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Where do Zephyrhills consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Zephyrhills Target Market

Arrow and target

Who actually buys Zephyrhills? Do these consumers match the intended target market of Zephyrhills?

Thought bubble

What motivates the target market to purchase Zephyrhills?

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What other target market should Zephyrhills look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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