BE THE VOICE OF THE CONSUMER

Consumer Insights Teams

Understand consumer behaviors, perceptions, needs, and wants associated with your products, the competition, and overarching category trends.
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Build strategies that drive your business forward.

Execute qualitative, category-focused research to support longer-term projects like product innovation and developing learning plans with Numerator’s consumer insights data. We know it is critical to be efficient with your time because you manage research for multiple brands, so we make analyzing consumer behavior and trends easier than ever before.

EMERGING TRENDS
Get the Full Picture of Your Category

Benchmark brand performance against the category and competition to identify new growth opportunities 

ANSWER QUESTIONS-BUY WHY (1)
See the Buy, Why
and How

Understand when, why, and how consumers interact with a brand or category across channels

ANALYSIS-TRACKING-RESEARCH-INSIGHTS
Execute Qualitative
Research

Get qualitative insight to analyze brand perception and equity, and measure new product performance

Get more with Numerator.

Drive innovation and growth

Use deep consumer understanding to create demand for brands and products and help drive strategy and innovation.

Share insights across teams

Perform category and brand-specific research to share with internal business and marketing, bring fresh insights to retailers, and develop learning plans. 

Drive strategy and innovation with our solutions.

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Solution
New Item Insights

Build up more readable sample fast – across all channels – to get insight into product launches before it’s too late.

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Solution
Brand Insights

Grow your brand with more insights into your category, competition, and consumers.

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Solution
Survey
Skip the qualifying questions and quickly zero in on known purchasers, to learn the “why behind the buy” or test campaign creative.

Numerator TruView

Measure your market share across all channels and with consumer context – at the speed of the consumer.
CASE STUDY
Reckitt Benckiser
Learn how Reckitt was able to increase their consumers targets, move faster with on-demand data and build strong, data-backed retail partnerships through a Numerator Applied Segmentation.
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Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.