Buying rate for standard grocery and household baskets
Grocery share of wallet at 20 major retailers
Shopper profile comparisons between 2 top retailers
Plus fresh retailer data each month.
The bar charts below show the total shoppers' monthly average Buying rate* for items in a standard grocery basket1 and a standard household basket2 at each retailer.
* Buying Rate = Spend Per Trip times Purchase Frequency
Standard Grocery basket buying rate = sum of monthly buying rates for each item included in standard basket
Standard Household basket buying rate = sum of monthly buying rates for each item included in standard basket
1 Standard Grocery basket includes: Milk, Egg, Ground Beef, Banana, Yogurt, Fresh Chicken, Dry Dog Food, Water, Candy
2 Standard Household basket includes: Laundry Detergent, Bath Tissue, Shampoo, Baby Diapers, AA Batteries, Trash Bags, Toothpaste
The tables below reveal the Share of Wallet (Spend1) and Share of Wallet (Trips2) each retailer is truly capturing.
1 Percent of a retailer's shoppers' total grocery spend at each retailer
2 Percent of a retailer's shoppers' grocery shopping trips at each retailer
See the SOW spend and trip data for Costco, Lidl, Whole Foods and other major retailers.
The tables below reveal the demographic and purchase behavior differences at different retailers.
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