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Sample InfoScout clients
Sample InfoScout clients

Standard Baskets Analysis

The bar charts below show the total shoppers' monthly average Buying rate* for items in a standard grocery basket1 and a standard household basket2 at each retailer.

* Buying Rate = Spend Per Trip times Purchase Frequency
  Standard Grocery basket buying rate = sum of monthly buying rates for each item included in standard basket
  Standard Household basket buying rate = sum of monthly buying rates for each item included in standard basket

1 Standard Grocery basket includes: Milk, Egg, Ground Beef, Banana, Yogurt, Fresh Chicken, Dry Dog Food, Water, Candy
2 Standard Household basket includes: Laundry Detergent, Bath Tissue, Shampoo, Baby Diapers, AA Batteries, Trash Bags, Toothpaste

Share of Wallet (Grocery)

The tables below reveal the Share of Wallet (Spend1) and Share of Wallet (Trips2) each retailer is truly capturing.

1 Percent of a retailer's shoppers' total grocery spend at each retailer
2 Percent of a retailer's shoppers' grocery shopping trips at each retailer

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See the SOW spend and trip data for Costco, Lidl, Whole Foods and other major retailers.

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Retailer Shopper Profiles

The tables below reveal the demographic and purchase behavior differences at different retailers.

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Why InfoScout?

Every Type of Shopper

America's largest, most representative purchase panel

Omnichannel Visibility

All retail channels from Bodegas to Big Box to Ecommerce

Both Buy & Why

Deep insights via purchase triggered surveys that combine behaviors and attitudes

Fast Insights

On-demand access to purchase data updated daily