CITGO Shopper Insights

Who shops at CITGO? CITGO shoppers are generally slightly higher income, Caucasian, and upper middle age. CITGO shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real CITGO shoppers.

CITGO Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.2
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$22.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CITGO Shopper Demographics

demographic
index
Female
100
Male
98
<24
64
25-34
106
35-44
75
45-54
155
55-64
105
65+
16
African American
95
Asian
62
Caucasian
111
Hispanic
54
demographic
index
Has Kids
76
No Kids
152
- $20k
141
$20k-40k
116
$40k-60k
114
$60k-80k
42
$80k-100k
219
$100k-125k
52
$125k +
36
No College
109
College
109
Adv. Degree
49

Understand CITGO Shopper Behavior

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When Do They Shop?

time of day
Sun
10.7%
Mon
11.0%
Tue
13.8%
Wed
13.4%
Thu
15.8%
Fri
19.0%
Sat
16.4%

CITGO Basket Size

type
index
Urgent Need (1-2 Items)
155
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With CITGO Shoppers?

retailers
affinity
Shell 7.6x
Speedway 6.5x
Circle K 4.8x
SpartanNash 4.5x
channels
affinity
Gas & Convenience 4.9x
Liquor 1.7x
Dollar 1.6x
Drug 1.6x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do CITGO shoppers shop at?

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How do CITGO shoppers shop during holidays?

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What items do CITGO shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CITGO Target Market

Arrow and target

Who actually shops at CITGO? Do these shoppers fit the intended target market of CITGO?

Thought bubble

What motivates the target market to shop at CITGO?

magnifying glass

What other target market should CITGO look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us