Survey Dollar General Shoppers

Accelerate your shopper research by segmenting and surveying Dollar General shoppers in our panel of over 300,000 profiled shoppers.

Sample Survey Data From Our Panelists

We targeted panelists who shop at Dollar General by using their receipt data, then surveyed these panelists to understand why they shop at Dollar General.

Dollar General Shopping Trip Rating

Trip Rating:


Average: 8.5 *

* average rating for all retailers

See how our panelists who shop at Dollar General rate these retailers they also visit.

Retailer Affinity
Family Dollar 2.8x
IGA 2.7x
Houchens Industries 2.7x
Shell 2.5x

Why do you shop at Dollar General?

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Avg: 76%

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Avg: 43%

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Product Selection


Avg: 41%

Dollar General Shopper Reviews

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Because I know where all the products are and it's easy to get in and get out

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Cheap and not a huge busy store. Also it's nearby.

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It is the only store of its kind in our town

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example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Dollar General shoppers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Shoppers in Our Panel

We have America’s largest, and most representative shopper panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Dollar General shopping trip. Collect data while the Dollar General shopping experience is fresh in mind.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Dollar General shoppers stop shopping at Dollar General, why they stop buying specific brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Dollar General Panelists, Surveys, Data and Research

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to shoppers on their mobile phone.

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