Don Quijote USA Shopper Insights

Who shops at Don Quijote USA? Don Quijote USA shoppers are generally higher income, Asian, and senior age. Don Quijote USA shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Don Quijote USA shoppers.

Don Quijote USA Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
40.4
Avg Basket Size (units)
10.5
Avg Basket Size ($)
$39.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Don Quijote USA Shopper Demographics

demographic
index
Female
102
Male
80
<24
92
25-34
124
35-44
76
45-54
83
55-64
84
65+
393
African American
55
Asian
952
Caucasian
10
Hispanic
7
demographic
index
Has Kids
81
No Kids
142
- $20k
71
$20k-40k
106
$40k-60k
120
$60k-80k
119
$80k-100k
83
$100k-125k
126
$125k +
45
No College
87
College
120
Adv. Degree
23

Understand Don Quijote USA Shopper Behavior

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When Do They Shop?

time of day
Sun
24.6%
Mon
12.4%
Tue
14.1%
Wed
12.1%
Thu
9.4%
Fri
11.5%
Sat
15.8%

Don Quijote USA Basket Size

type
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
111

Which Retailers are Popular With Don Quijote USA Shoppers?

retailers
affinity
Safeway 6.4x
CVS 5.8x
Costco 5.7x
7-Eleven 5.4x
channels
affinity
Club 3.0x
Drug 2.4x
Food 1.3x
Pet 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Don Quijote USA shoppers shop at?

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How do Don Quijote USA shoppers shop during holidays?

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What items do Don Quijote USA shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Don Quijote USA Target Market

Arrow and target

Who actually shops at Don Quijote USA? Do these shoppers fit the intended target market of Don Quijote USA?

Thought bubble

What motivates the target market to shop at Don Quijote USA?

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What other target market should Don Quijote USA look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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