Family Fruit Market Shopper Insights

Who shops at Family Fruit Market? Family Fruit Market shoppers are generally higher income, Hispanic, and older age. Family Fruit Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Family Fruit Market shoppers.

Family Fruit Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.4
Avg Basket Size (units)
8.7
Avg Basket Size ($)
$25.21

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Family Fruit Market Shopper Demographics

demographic
index
Female
108
Male
27
65+
64
25-34
23
35-44
109
45-54
166
55-64
186
Asian
54
Caucasian
110
Hispanic
135
demographic
index
Has Kids
103
No Kids
93
- $20k
81
$20k-40k
24
$40k-60k
13
$60k-80k
181
$80k-100k
51
$100k-125k
215
$125k +
172
No College
153
College
86
Adv. Degree
106

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When Do They Shop?

time of day
Sun
19.9%
Mon
16.4%
Tue
13.4%
Wed
10.5%
Thu
13.5%
Fri
11.4%
Sat
15.0%

Family Fruit Market Basket Size

type
index
Urgent Need (1-2 Items)
43
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
67

Which Retailers are Popular With Family Fruit Market Shoppers?

retailers
affinity
A&P 31.1x
Wakefern 8.4x
Ahold 6.3x
Costco 4.2x
channels
affinity
Club 2.1x
Food 1.9x
Drug 1.6x
Pet 1.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Family Fruit Market shoppers shop at?

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How do Family Fruit Market shoppers shop during holidays?

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What items do Family Fruit Market shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Family Fruit Market Target Market

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Who actually shops at Family Fruit Market? Do these shoppers fit the intended target market of Family Fruit Market?

Thought bubble

What motivates the target market to shop at Family Fruit Market?

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What other target market should Family Fruit Market look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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