Five Star Shopper Insights

Who shops at Five Star? Five Star shoppers are generally higher income, Caucasian, and older age. Five Star shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Five Star shoppers.

Five Star Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
39.0
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$18.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Five Star Shopper Demographics

demographic
index
Female
105
Male
58
<24
22
25-34
136
35-44
66
45-54
119
55-64
153
65+
36
African American
14
Asian
20
Caucasian
127
Hispanic
19
demographic
index
Has Kids
107
No Kids
85
- $20k
100
$20k-40k
146
$40k-60k
85
$60k-80k
68
$80k-100k
103
$100k-125k
174
$125k +
34
No College
108
College
96
Adv. Degree
110

Understand Five Star Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
10.1%
Mon
13.8%
Tue
11.0%
Wed
14.9%
Thu
14.0%
Fri
19.5%
Sat
16.6%

Five Star Basket Size

type
index
Urgent Need (1-2 Items)
133
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
21
Pantry Stocking (21+ Items)
9

Which Retailers are Popular With Five Star Shoppers?

retailers
affinity
IGA 16.1x
Speedway 9.6x
Circle K 7.5x
Houchens Industries 5.9x
channels
affinity
Gas & Convenience 4.4x
Dollar 2.7x
Mass 1.3x
Beauty 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Five Star shoppers shop at?

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How do Five Star shoppers shop during holidays?

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What items do Five Star shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Five Star Target Market

Arrow and target

Who actually shops at Five Star? Do these shoppers fit the intended target market of Five Star?

Thought bubble

What motivates the target market to shop at Five Star?

magnifying glass

What other target market should Five Star look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us