Gordy's Market Shopper Insights

Who shops at Gordy's Market? Gordy's Market shoppers are generally median income, Caucasian, and older age. Gordy's Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Gordy's Market shoppers.

Gordy's Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
17.9
Avg Basket Size (units)
10.6
Avg Basket Size ($)
$30.98

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Gordy's Market Shopper Demographics

demographic
index
Female
101
Male
95
<24
18
25-34
96
35-44
63
45-54
133
55-64
232
65+
116
Caucasian
132
Hispanic
0
demographic
index
Has Kids
94
No Kids
114
- $20k
53
$20k-40k
75
$40k-60k
69
$60k-80k
177
$80k-100k
77
$100k-125k
75
$125k +
149
No College
94
College
103
Adv. Degree
92

Understand Gordy's Market Shopper Behavior

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When Do They Shop?

time of day
Sun
17.6%
Mon
10.3%
Tue
10.7%
Wed
12.7%
Thu
10.8%
Fri
16.6%
Sat
21.3%

Gordy's Market Basket Size

type
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
128

Which Retailers are Popular With Gordy's Market Shoppers?

retailers
affinity
IGA 12.3x
SpartanNash 7.0x
SuperValu 6.1x
Hy-Vee 4.3x
channels
affinity
Gas & Convenience 4.5x
Food 1.6x
Pet 0.9x
Liquor 0.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Gordy's Market shoppers shop at?

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How do Gordy's Market shoppers shop during holidays?

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What items do Gordy's Market shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Gordy's Market Target Market

Arrow and target

Who actually shops at Gordy's Market? Do these shoppers fit the intended target market of Gordy's Market?

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What motivates the target market to shop at Gordy's Market?

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What other target market should Gordy's Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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