Harmons Market Shopper Insights

Who shops at Harmons Market? Harmons Market shoppers are generally very high income, Caucasian, and adolescent age. Harmons Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Harmons Market shoppers.

Harmons Market Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
37.6
Avg Basket Size (units)
7.6
Avg Basket Size ($)
$27.68

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Harmons Market Shopper Demographics

demographic
index
Female
103
Male
77
<24
291
25-34
135
35-44
100
45-54
59
55-64
45
65+
21
African American
14
Asian
20
Caucasian
121
Hispanic
60
demographic
index
Has Kids
106
No Kids
86
- $20k
57
$20k-40k
107
$40k-60k
95
$60k-80k
104
$80k-100k
67
$100k-125k
108
$125k +
145
No College
71
College
119
Adv. Degree
43

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When Do They Shop?

time of day
Sun
15.8%
Mon
12.4%
Tue
11.6%
Wed
13.0%
Thu
12.8%
Fri
12.9%
Sat
21.6%

Harmons Market Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
60

Which Retailers are Popular With Harmons Market Shoppers?

retailers
affinity
A&P 12.0x
Wakefern 9.7x
Winco Foods 6.2x
Costco 3.0x
channels
affinity
Liquor 2.4x
Club 1.8x
Pet 1.6x
Mass 1.6x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Harmons Market shoppers shop at?

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How do Harmons Market shoppers shop during holidays?

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What items do Harmons Market shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Harmons Market Target Market

Arrow and target

Who actually shops at Harmons Market? Do these shoppers fit the intended target market of Harmons Market?

Thought bubble

What motivates the target market to shop at Harmons Market?

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What other target market should Harmons Market look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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