Kwik Stop Shopper Insights

Who shops at Kwik Stop? Kwik Stop shoppers are generally lower income, Caucasian, and upper middle age. Kwik Stop shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kwik Stop shoppers.

Kwik Stop Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
26.8
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$19.71

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kwik Stop Shopper Demographics

demographic
index
Female
109
Male
19
<24
14
25-34
45
35-44
91
45-54
240
55-64
35
65+
25
African American
9
Asian
0
Caucasian
128
Hispanic
18
demographic
index
Has Kids
128
No Kids
39
- $20k
28
$20k-40k
276
$40k-60k
31
$60k-80k
169
$80k-100k
76
$100k-125k
29
$125k +
10
No College
275
College
45
Adv. Degree
162

Understand Kwik Stop Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.5%
Mon
11.6%
Tue
10.2%
Wed
15.0%
Thu
12.1%
Fri
18.6%
Sat
21.0%

Kwik Stop Basket Size

type
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
167
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Kwik Stop Shoppers?

retailers
affinity
Hy-Vee 9.4x
Houchens Industries 5.9x
Circle K 4.3x
Shell 3.9x
channels
affinity
Gas & Convenience 5.8x
Pet 3.2x
Dollar 2.2x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Kwik Stop shoppers shop at?

check mark

How do Kwik Stop shoppers shop during holidays?

check mark

What items do Kwik Stop shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kwik Stop Target Market

Arrow and target

Who actually shops at Kwik Stop? Do these shoppers fit the intended target market of Kwik Stop?

Thought bubble

What motivates the target market to shop at Kwik Stop?

magnifying glass

What other target market should Kwik Stop look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us