Marsh Supermarkets Shopper Insights

Who shops at Marsh Supermarkets? Marsh Supermarkets shoppers are generally very high income, Caucasian, and older age. Marsh Supermarkets shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Marsh Supermarkets shoppers.

Marsh Supermarkets Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$29.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Marsh Supermarkets Shopper Demographics

demographic
index
Female
99
Male
113
<24
143
25-34
85
35-44
81
45-54
128
55-64
156
65+
86
African American
88
Asian
57
Caucasian
118
Hispanic
18
demographic
index
Has Kids
82
No Kids
138
- $20k
102
$20k-40k
82
$40k-60k
101
$60k-80k
83
$80k-100k
83
$100k-125k
82
$125k +
181
No College
87
College
88
Adv. Degree
171

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When Do They Shop?

time of day
Sun
18.4%
Mon
11.8%
Tue
11.8%
Wed
11.5%
Thu
12.1%
Fri
14.7%
Sat
19.8%

Marsh Supermarkets Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
94

Which Retailers are Popular With Marsh Supermarkets Shoppers?

retailers
affinity
Speedway 13.9x
Meijer 7.5x
Circle K 3.7x
Kroger 2.9x
channels
affinity
Gas & Convenience 1.4x
Pet 1.4x
Mass 1.3x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Marsh Supermarkets shoppers shop at?

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How do Marsh Supermarkets shoppers shop during holidays?

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What items do Marsh Supermarkets shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marsh Supermarkets Target Market

Arrow and target

Who actually shops at Marsh Supermarkets? Do these shoppers fit the intended target market of Marsh Supermarkets?

Thought bubble

What motivates the target market to shop at Marsh Supermarkets?

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What other target market should Marsh Supermarkets look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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